Modern design. Instant access to the required information. Broad functionality. REWIND is the completely ready to be realized application concept designed by Flatstudio and representing our view on the future of sportsbooks.
Born and grew up surrounded by technologies and computers, digital natives no longer imagine life without obtaining information on-the-go at any time and aren’t used to deep and time-consuming search in order to find the answer to their questions.
Most Digital Natives don’t think about how a program or app might work, and don’t take the time to figure it out. They will dive straight into it and expect it to work quickly and intuitively. Not taking into consideration these conditions in the design process of any digital product may lead to its lack of active users in the future.
Present online sportsbooks and betting systems, in our opinion, aren’t ready for the new generations of users and have a very high enter threshold.
Not mobile-oriented. The number of mobile users among digital natives is much higher than desktop users. At the same time, most of the existing sportsbooks are not adapted to be used from mobile devices.
Cluttered visual design and information representation. Attempt to show as much data as possible on one screen leads to the lack of visual hierarchy and as a result makes it much harder to obtain information.
Low user engagement. Existing sportsbooks lack engaging user interactions and are often used to find necessary information without any further involvement.
Outdated technologies. Nowadays, there are a lot of new technologies available for creating better user experience within digital products, which aren’t used in the existing sportsbooks.
Having an extensive experience working with this kind of complex systems, we in Flatstudio decided to address the problems listed above and designed the REWIND application, showing that complex sportsbooks can be easy-to-use and engaging for new users as well as experienced sports enthusiasts.
Once the sportsbooks market problems were identified and the target audience was stated, we proceeded to the analysis of the future users' needs. We've focused on whom M.Prensky calls the digital natives – those who use technologies since the young age – since they are now the main part of the early adopters and early majority.
Focusing on them, we focus on 50% of the possible target audience.
E. Rogers. The diffusion of innovations.
Generation Z is the first ever fully digital native, so we focused on its characteristics. Two key researches we based our observations on were Google & Ipsos and Millward Brown (part of the Kantar Group).
According to them, the main characteristics of Gen Z are the information consumption on demand (search), absolute mobile-first mindset, and the high importance of aesthetics and personalization.
Since for the best experience of an endless sports app it should be personalized, it all starts with the possibility to choose user's favourite things to follow – whenever it is a sport, team or a player.
Quick open modals.
IT’S ALL ABOUT THE SPEED
We try to keep our screens clean with main details only and to offer more information in addition.
Any sports, any match, any media. Rewind offers a full overview of the sports world related content.
You'll fall in love with the matches' screens because in any sports they've got all you need – prematch, live and results. And yeah, nailed it – the grid fits it all in any sports.
BE A PART OF THE EVENT
Extended statistics overview for prematch, football pitch animation, match commentary and video for live, results and summary for finished games – we've got that all.
Prematch. All the information and full background overview presented in a simple way.
Live. Updated in real-time statistics and even animations of the moments you can not miss.
Results. When the score is not enough and a user wants to know more, here comes the data.
Being one of the most favourite sports, football is both simple and complex. You can simply follow the score or get into details – both are possible in Rewind.
Defend the honour of your team, show your knowledge, share the emotions. Do it not missing a moment of a game.
Get the full overview and enjoy video. Usually, people have two eyes. So why not using both of them at the same time?
Detailed statistics with live updates are available for prematch, live and finished games.
Follow the game in any way you want. Video and podcasts are great, but there are moments when silence is needed.
BE A PART OF THE EVENT
Designers' horror is one detail which breaks it all. In sports apps, it is tennis with its absolutely different grid. But not in Rewind – here it is perfectly suited.
Prematch. Get ready for the match, studying all about the players.
Live. Animations, data, statistics… Yes, for tennis as well.
Finished. We believe even the players would use this app for analytics.
Force touch makes all the details closer, since you can access any important information in one click from the event screen.
Who said tennis is unpredictable? With our H2H overview and extended background data, it all becomes clear.
Tennis tournaments are great but difficult to follow. We do this work for you, creating the list and schedule.
Coach and child, you’re welcome. Detailed performance analysis are presented in an obvious way.
You’re not alone. Emotions are brighter when you share them – your comments are welcomed.
BE A PART OF THE EVENT
Look in those eyes and tell us – are you really brave enough to skip this fight? We've got everything ready for you here, just open it and enjoy.
Prematch. Deep analytics let our users create the best predictions about upcoming fights.
Live. See who takes the advantage and the moves used for that.
Finished match. Know everything about who was in control and the strategies used.
Better than video or live event, Rewind app lets you have a detailed live data on what’s going on. Be the first one to know the tricks and results.
No use in text commentary in fights. Infographics and podcasts are here to show when and what happened.
Let’s make it clear.
The time when UFC was all about the luck is gone. Now you can see it all.
In Rewind profiles work for both primary info, like key characteristics, and continued following, including related news and up-to-date achievements.
ALL YOU NEED
While primary info is all about the statistics and player’s performance, the news let you stay updated.
Marcelo Vieira da Silva
Statistics, data, infographics, all you need to know about a player to decide if you’re taking him on your team.
Ask quickly, get answers even quicker. We live in the century when any info should be available in 2 clicks.
ALL YOU FOLLOW
Your favourite team is always with you. Players, news and stats – it’s all there for dedicated fans and for curious ones.
Information about any team ever. Use tabs or ask the bot to show anything you need to know about the team.
Events coming up, the story behind them. The overview of the team’s upcoming games is right there on your screen.
ALL YOU LOVE
One section, two purposes – keep being informed about ongoing league events and finished one as well.
Watch it, read it, listen it.
The info about the league is available in any form one bot message away.
Once the championship is over...
The fun is not gone – now you can check out the performance of teams and players.
For those who aren't used to long searches and useless googling, we've got you. Chatbot is there for you – your helper, friend and assistant.
Meet your new friend,
he is there to tell you everything about how he can help you.
No more useless arguments.
Top players, goals scored, matches lost and won – now the answer is here.
Always find your way to watch the match, the bot always know the best option for you considering your current location.
The best way to get notifications.
Your chatbot will alert you about all the main events in the match you follow.
All bets are off (when you’re ready).
The bot will help you pick up the best odds and go for it.
Right there, in the match chatroom.
Your chatbot will alert everyone about the goals scored and cards received.
Find all the answers and forecasts.
The bot is not a fortune teller but definitely can become your oracle.
Your chatbot is also your shop assistant.
He knows where to buy the things you want and even tracks the sales.