by Flatstudio

Sportsbook
for digital natives.

Modern design. Instant access to the required information. Broad functionality. REWIND is the completely ready to be realized application concept designed by Flatstudio and representing our view on the future of sportsbooks.

Iphone screen, rewind app, ATC World tour mastersIphone screen, rewind app, prematch chatIphone screen, rewind app, calendar

Introduction

Easy and instant access to the required information would often be a decisive criterion for the success of a digital product in the on-going digital age.

Born and grew up surrounded by technologies and computers, digital natives no longer imagine life without obtaining information on-the-go at any time and aren’t used to deep and time-consuming search in order to find the answer to their questions.

Most Digital Natives don’t think about how a program or app might work, and don’t take the time to figure it out. They will dive straight into it and expect it to work quickly and intuitively. Not taking into consideration these conditions in the design process of any digital product may lead to its lack of active users in the future.

Present online sportsbooks and betting systems, in our opinion, aren’t ready for the new generations of users and have a very high enter threshold.

Phone with the sad face Icon

Not mobile-oriented. The number of mobile users among digital natives is much higher than desktop users. At the same time, most of the existing sportsbooks are not adapted to be used from mobile devices.

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Cluttered visual design and information representation. Attempt to show as much data as possible on one screen leads to the lack of visual hierarchy and as a result makes it much harder to obtain information.

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Low user engagement. Existing sportsbooks lack engaging user interactions and are often used to find necessary information without any further involvement.

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Outdated technologies. Nowadays, there are a lot of new technologies available for creating better user experience within digital products, which aren’t used in the existing sportsbooks.

Having an extensive experience working with this kind of complex systems, we in Flatstudio decided to address the problems listed above and designed the REWIND application, showing that complex sportsbooks can be easy-to-use and engaging for new users as well as experienced sports enthusiasts.

Research

Research & Background, Summary.

Once the sportsbooks market problems were identified and the target audience was stated, we proceeded to the analysis of the future users' needs. We've focused on whom M.Prensky calls the digital natives – those who use technologies since the young age – since they are now the main part of the early adopters and early majority.

Focusing on them, we focus on 50% of the possible target audience.

The diffusion of innovations graph
E. Rogers. The diffusion of innovations.

Generation Z is the first ever fully digital native, so we focused on its characteristics. Two key researches we based our observations on were Google & Ipsos and Millward Brown (part of the Kantar Group).

According to them, the main characteristics of Gen Z are the information consumption on demand (search), absolute mobile-first mindset, and the high importance of aesthetics and personalization.

Number 01

Follow

Ready, steady, personalise.

Since for the best experience of an endless sports app it should be personalized, it all starts with the possibility to choose user's favourite things to follow – whenever it is a sport, team or a player.

Iphone screen, rewind app, select your favourite sports
Favourite sports
Iphone screen, rewind app, select your favourite teams
Favourite teams
Iphone screen, rewind app, select your favourite players
Favourite players
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Feed

Your one and only, His majesty Feed.

It's all about how easy it is for a user to get the info, how smooth his experience is. Newsfeed is the core and soul of this project – it makes you feel comfortable, shows you everything in sports.

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Get focused on beloved ones.
Sometimes it’s important to leave all the rest behind and enjoy only what really matters.

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All of the news, related to followed ones, will be there. You can use filters or switch to all events.

We’re about freedom.
Whenever you prefer browsing at day or night, you’ll always be comfortable about that.

Don’t get stuck.
Discover new sports stars and teams, enjoy new sports – change your following preferences easily.

Iphone status bar
All the news about PSG
All the news about Juventus
General personal feed
Personalized feed.

Get focused on the beloved ones. Sometimes it’s important to leave all the rest behind and enjoy only what really matters.

Results
Live
Prematch
You won’t miss it.

All of the news, related to the followed ones, will be there. You can use filters or switch to all events.

Stay informed.

Events overview includes all the upcoming matches related to those whom you follow.

Quick open modals.

IT’S ALL ABOUT THE SPEED

We try to keep our screens clean with main details only and to offer more information in addition.

Iphone with live UEFA match statistics modal
Iphone with live UFC match statistics modal
Iphone with live tennis match statistics modal
Iphone with open news modal

Any sports, any match, any media. Rewind offers a full overview of the sports world related content.

Intuitiveness
Fast performance
Responsiveness
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Events

Sports events.

You'll fall in love with the matches' screens because in any sports they've got all you need – prematch, live and results. And yeah, nailed it – the grid fits it all in any sports.

Football matches.

BE A PART OF THE EVENT

Extended statistics overview for prematch, football pitch animation, match commentary and video for live, results and summary for finished games – we've got that all.

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Prematch. All the information and full background overview  presented in a simple way.

Iphone screen, rewind app, UEFA Champions League

Live. Updated in real-time statistics and even animations of the moments you can not miss.

Iphone screen, rewind app, UEFA Champions League

Results. When the score is not enough and a user wants to know more, here comes the data.

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Being one of the most favourite sports, football is both simple and complex. You can simply follow the score or get into details – both are possible in Rewind.

Iphone screen, rewind app, match chat

Defend the honour of your team, show your knowledge, share the emotions. Do it not missing a moment of a game.

Iphone screen, rewind app, match statistics

Get the full overview and enjoy video. Usually, people have two eyes. So why not using both of them at the same time?

Iphone screen, rewind app, live statistics

Detailed statistics with live updates are available for prematch, live and finished games.

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Follow the game in any way you want. Video and podcasts are great, but there are moments when silence is needed.

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Tennis matches.

BE A PART OF THE EVENT

Designers' horror is one detail which breaks it all. In sports apps, it is tennis with its absolutely different grid. But not in Rewind – here it is perfectly suited.

Iphone screen, rewind app, tennis

Prematch. Get ready for the match, studying all about the players.

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Live. Animations, data, statistics… Yes, for tennis as well.

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Finished. We believe even the players would use this app for analytics.

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Force touch makes all the details closer, since you can access any important information in one click from the event screen.

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Who said tennis is unpredictable? With our H2H overview and extended background data, it all becomes clear.

Iphone screen, rewind app, tennis statistics

Tennis tournaments are great but difficult to follow. We do this work for you, creating the list and schedule.

Iphone screen, rewind app, tennis, statistics

Coach and child, you’re welcome. Detailed performance analysis are presented in an obvious way.

Iphone screen, rewind app, tennis, line up

You’re not alone. Emotions are brighter when you share them – your comments are welcomed.

MMA matches.

BE A PART OF THE EVENT

Look in those eyes and tell us – are you really brave enough to skip this fight? We've got everything ready for you here, just open it and enjoy.

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Iphone screen, rewind app, UFC

Prematch. Deep analytics let our users create the best predictions about upcoming fights.

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Live. See who takes the advantage and the moves used for that.

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Finished match. Know everything about who was in control and the strategies used.

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Better than video or live event, Rewind app lets you have a detailed live data on what’s going on. Be the first one to know the tricks and results.

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No use in text commentary in fights. Infographics and podcasts are here to show when and what happened.

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Let’s make it clear.
The time when UFC was all about the luck is gone. Now you can see it all.

Number 04

Profiles

Profiles.
For everybody.

In Rewind profiles work for both primary info, like key characteristics, and continued following, including related news and up-to-date achievements.

Player profiles.

ALL YOU NEED

While primary info is all about the statistics and player’s performance, the news let you stay updated.

Iphone screen, rewind app, player profile, Cristiano Ronaldo
Cristiano Ronaldo
Iphone screen, rewind app, player profile, Neymar Junior
Neymar Junior
Iphone screen, rewind app, player profile, Marcelo Vieira da Silva
Marcelo Vieira da Silva
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Iphone screen, rewind app, player profile

Statistics, data, infographics, all you need to know about a player to decide if you’re taking him on your team.

Iphone screen, rewind app, player profile, chat

Ask quickly, get answers even quicker. We live in the century when any info should be available in 2 clicks.

Club profiles.

ALL YOU FOLLOW

Your favourite team is always with you. Players, news and stats – it’s all there for dedicated fans and for curious ones.

Iphone screen, rewind app, club profile, Juventus
Juventus
Iphone screen, rewind app, club profile, Manchester City
Manchester City
Iphone screen, rewind app, club profile, Bayern Munchen
Bayern München
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Iphone screen, rewind app, club profile, statistics

Information about any team ever. Use tabs or ask the bot to show anything you need to know about the team.

Iphone screen, rewind app, club profile, events

Events coming up, the story behind them. The overview of the team’s upcoming games is right there on your screen.

League profiles.

ALL YOU LOVE

One section, two purposes – keep being informed about ongoing league events and finished one as well.

Iphone screen, rewind app, league profile, football league
Football league
Iphone screen, rewind app, league profile, tennis rating
Tennis rating
Iphone screen, rewind app, league profile, hockey league
Hockey league
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Iphone screen, rewind app, league profile, chat

Watch it, read it, listen it.
The info about the league is available in any form one bot message away.

Iphone screen, rewind app, league profile, top players

Once the championship is over...
The fun is not gone – now you can check out the performance of teams and players.

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Media

Multimedia.
Show time.

No need to browse through the internet searching for news – we've already handpicked the best ones in every available form.

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Media in any form a user may need can be received on-the-go. Yes, that recent amazing goal video, too.

microphone iconIphone screen, rewind app, multimedia, podcasts

Podcasts are cool. You can get all the information you need any moment. It may on-demand or live.

Information, data, analytics… There are a lot of things to know about sports to stay updated, so, after all, good sports media is all about how easy is to receive and perceive it.

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Iphone screen, rewind app, multimedia

Live audio streaming lets you keep tracking of every single detail going on without the need to look at the screen.

Iphone screen, rewind app, multimedia

On-demand podcasts for those who are really into analytics and want to know more from top experts.

Iphone screen, rewind app, multimedia

Longreads, but not the boring ones. Articles include widgets and main info so you won’t get lost while reading it.

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What can be better than a video?
Only a whole video feed. Now you don’t have to stop watching to find more.

Number 06

Chat-bot

Personal assistant.

For those who aren't used to long searches and useless googling, we've got you. Chatbot is there for you – your helper, friend and assistant.

Iphone screen, rewind app, personal assistant, dialogues
Iphone screen, rewind app, multimedia, chatbot

Meet your new friend,
he is there to tell you everything about how he can help you.

Iphone screen, rewind app, multimedia, chatbot

No more useless arguments.
Top players, goals scored, matches lost and won – now the answer is here.

Iphone screen, rewind app, multimedia, chatbot

Always find your way to watch the match, the bot always know the best option for you considering your current location.

Iphone screen, rewind app, multimedia, chatbot

The best way to get notifications.
Your chatbot will alert you about all the main events in the match you follow.

Iphone screen, rewind app, multimedia, chatbot

All bets are off (when you’re ready).
The bot will help you pick up the best odds and go for it.

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Right there, in the match chatroom.
Your chatbot will alert everyone about the goals scored and cards received.

Iphone screen, rewind app, multimedia, chatbot

Find all the answers and forecasts.
The bot is not a fortune teller but definitely can become your oracle.

Iphone screen, rewind app, multimedia, chatbot

Your chatbot is also your shop assistant.
He knows where to buy the things you want and even tracks the sales.

Contacts

Thank you!

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